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Lomers Removals & Storage · Surrey & Sussex

Bringing a family removals business to life on social

  • Social media strategy
  • Content planning
  • Brand storytelling
  • Creative direction
  • Community
Lomers social post: a Lomers removals van with the words Move to Hunstanton. Another move, another beautiful destination.

The challenge

Lomers is an established, family-run removals business with over 45 years’ experience moving homes and businesses across Surrey, Sussex and beyond.

Its reputation was built on years of word of mouth, but its social media didn’t yet reflect the people, care and personality behind the business. The opportunity was to create a warmer, more engaging presence while reinforcing the experience, professionalism and customer service Lomers is known for.

The approach

  1. Content strategy & creative

    I developed an ongoing Facebook and Instagram content strategy that moves beyond purely promotional content, combining real moves, behind-the-scenes moments, team stories, customer feedback, practical advice and timely seasonal content.

    Content is planned month by month, combining authentic photography from the team with branded creative to create a consistent and recognisable presence.

  2. Brand storytelling & personality

    I developed a warmer, more human voice that brings the family-run nature of Lomers to life.

    Real moments from life on the road — the people, places, unexpected situations and stories behind each move — are turned into engaging content that gives the business a recognisable personality and helps customers get to know the team behind the brand.

  3. Expertise & trust

    Service-led content answers the questions and concerns customers have when planning a move, while practical advice, customer reviews and real-life examples reinforce the experience, care and professionalism behind the service.

  4. Partnerships & community

    I also use content to support Lomers’ wider relationships within the community — from professional partnerships and local connections to its fundraising activity for BEAT – Billingshurst Emergency Assistance Team.

The outcome

Lomers now has a more consistent, human and distinctive social presence that reflects the business behind the brand — experienced, professional, family-run and full of personality.

Ongoing content keeps the business visible between customer moves, builds familiarity and trust, and gives prospective customers a much stronger sense of the people they’ll be trusting with their move.

This is Ongoing support, one of the four ways to work with me.

Selected creative

From the feed

  • Lomers social post: Come rain or shine, we keep moving. British weather? All part of the job. Beside a photo of a move in the rain.Come rain or shine
  • Lomers social post: Where has Lomer's been this week? A Lomers van outside a house, with Haywards Heath, Devon and Norwich marked on a route.Where has Lomer's been this week?
  • Lomers social post: Moving Day Essentials. If you are moving this summer, pack a bag of essentials for the first 24 hours.Moving Day Essentials
  • Lomers social post: We have all types of vehicles to get to your home, no matter the size or distance. A Lomers lorry outside a large house.All types of vehicles

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